Client: Fisheries and Marine Institute of Memorial University

Role fit

This case study shows my ability to find human stories inside a complex organization. Through pre-interviews, stakeholder conversations, and story development, I helped turn institutional knowledge into clear, emotional, audience-ready content — the same kind of work needed to translate founder insight, customer experience, and product education into meaningful 7 Fathoms stories.

The challenge

Post-secondary recruitment content can easily become a list of programs, facilities, statistics, and deadlines. Useful, yes. Memorable, not always.

The Marine Institute is not a simple story. It spans education, industry, trades, science, safety, ocean technology, and real-world career pathways. The opportunity was to make it feel tangible. Less like a catalogue, more like a place where people could picture themselves building a future.

What I did

The work started with conversations. I tracked down students, faculty, and industry partners by email, by phone, by showing up, because the best content was never going to come from a brief. It came from listening.

Those conversations led to real ideas. One of them was an online mentorship program that connected current students with graduates already working in the field, so prospective students could ask someone in the actual job what it was like, what steps they took, what they wished they had known. That kind of peer-to-peer storytelling is more credible than anything a recruitment brochure can say.

I also directed a series of graduate videos for the institution. That process went well beyond pointing a camera at someone. It meant meeting with the client first to understand the language and outcomes they were hoping to communicate. Then doing pre-interviews with the subjects, getting a sense of what they would say, how they would say it, and what details would land. From those conversations, I developed the shot lists and visual approach: what we would need to see on screen to support what was being said. Then editing the final videos to stay on message and on brand, making sure every piece felt like it belonged to the same story.

The work was not just about writing or directing. It was about knowing where the story was hiding, earning enough trust for people to tell it, and then building the content system that made it useful.

Why this matters for 7 Fathoms

7 Fathoms has a layered story: science, seaweed, skincare, sustainability, Newfoundland, founder knowledge, product education, and customer experience. The opportunity is not simply to create more content. It is to find the right stories, ask the right questions, and turn complex information into something people can understand, trust, and remember.

This is where I am strongest. I know how to listen for the story underneath the obvious one, shape it with care, and build content around real people, real insight, and real purpose. For 7 Fathoms, that could mean founder interviews, customer stories, practitioner education, retailer support, media angles, and editorial themes that make the brand feel more human, more useful, and more deeply connected to place.