Weevva

Making Renting Easy.

Yeah, You Heard Me: Easy :)

Big ideas, real impact.

A closer look at the problem, the thinking behind the work, and what changed once it was out in the world.

  • The Situation

    A separate strategy agency had already laid the foundation for Weevva: make a complicated, stressful rental experience feel helpful, friendly, confident, and easy. They referred the project to me to turn that strategy into a living product and launch identity.

    The Problem

    Translating a strong strategic foundation into a coherent, approachable visual world for a stressful market.

    The Constraints

    The challenge was not organizational friction, but translation. The identity had to work in the palm of a user’s hand as an app interface, then scale up to animation, social content, and out-of-home advertising without losing its personality.

  • The Approach

    I built a visual world that stayed true to the friendly, low-stress strategy without becoming overly precious. The interface design prioritized clarity and legibility, while the launch materials used bright, confident colour and clean typography to stand out in the crowded rental market. It was a smooth execution of a strong brief, carried consistently across every touchpoint.

    The Product

    Brand identity, app interface, and launch campaign for a rental-matching platform.

    The Role

    Art Director, Graphic Designer, Copywriter & Animator

    The Team

    Cora Brown + referring strategy agency

    The Timeline

    Strategy handoff → product identity → pre-launch campaign

  • The Delivery

    A fully realized product identity that proved its value early.

    The Outcome

    The branding, app design, and launch materials gave Weevva the professional weight it needed to win the Genesis Pitch & Pick Invitational.

Weevva: Your Rental Butler (Minus the Fancy Hat).

The brief? Simple: create a brand identity that says ‘helpful butler energy’ without the bowtie. Enter Weevva – your cheerful, unflappable rental sidekick. My goal? Make this startup’s brand as smooth as its service. From logos to colors that basically give you a high-five, Weevva’s identity is now the perfect mix of helpful, friendly, and confident. Renting, but make it easy. Yeah, I said it.

WEEVVA logo design with modern, friendly typography and unique branding elements, created for rental matching app connecting tenants and landlords.

Weeva - Visual Identity, Logo,
Art Director/Graphic Designer, Cora Brown

We(evva) Did Good.

Okay, so this is huge—Weevva just won the Genesis Pitch & Pick Invitational! And yeah, it’s pretty cool knowing their win was powered by the branding, app design, and ads I created at SoVeryMadly. No big deal… except it’s actually a huge deal.

Want to build award-winning designs?
Let's chat!

Contact

Swipe, Tap, Smile.

Weeva - App Interface Design
Art Director/Graphic Designer, Cora Brown

Hand holding phone displaying Weevva app home screen. App designed for easy access to rental management tools for tenants and landlords.
Mobile interface of the Weevva app designed for landlords and tenants. Features include landlord hub, property listings, tenant chat, and payment options for seamless rental management.

Weevva - Social Media
Art Director, Graphic Designer, Post Copywriter, Cora Brown

  • Moving Sucks. WEEVVA Doesn’t (We Checked).

    We’re not about to wrestle your couch up three flights of stairs (sorry 😅), but we can make finding your next place the easiest part of your move. 🏡 With WEEVVA, it’s less stress, more ‘ahhhh.’

    👉 Sign up for early access now: Weevva.com

  • Kijiji Called. It Wants Its Chaos Back.

    Let’s be real: renting on Kijiji or Facebook is like playing roulette with your sanity. 🎉 WEEVVA brings order to the chaos — reliable listings, easy connections, and zero drama.

    👉 Join the waitlist today: Weevva.com

  • 50% Less Time Searching. 100% More Joy.

    Spend less time scrolling and more time living. 🎉 WEEVVA makes renting efficient and easy — because you have better things to do.

    ✨ Sign up for early access today: Weevva.com.

  • Want to Be an App Tester? We’ll Even Let You Complain (Nicely).

    Here’s the deal: WEEVVA is almost ready to launch, but we want to make sure it’s perfect (or at least as close as humanly possible). We need testers to try the app, break it (please don’t actually break it), and tell us what you love, hate, and think could use a little sparkle.

    Interested? Shoot us a DM or sign up at Weevva.com. No experience needed, just a love for making renting less… awful.

  • Where Tenants and Landlords Swipe Right.

    Not that kind of swipe right… but close. 😉 Renters, meet your dream home. Landlords, meet your ideal tenant. 💡 WEEVVA is your ultimate housing matchmaker: no drama, no guesswork, just perfect rental harmony.

    👉 Sign up for early access at Weevva.com and let the matches begin.

  • Love Renting? Hate Renting? Either Way, We Need You.

    WEEVVA is looking for app testers with strong opinions and minimal filter.

    What’s in it for you? Early access to the app that’s about to reimagine renting. The chance to shape the future of how listings, leases, and connections happen. Eternal gratitude and maybe a fun sticker if we ever make those.

    Sign up now at Weevva.com. Your feedback = our glow-up.

  • Weevva Needs You (Or Literally Anyone Who Will Click This).

    Big news, everyone. WEEVVA is almost ready to launch, but we’ve decided it would be better if YOU fixed all our mistakes before it goes live.

    What you’ll do: click around the app, pretend to know what’s good and what’s bad, send us your wisdom so we can pretend we knew all along.

    Join the waitlist at Weevva.com. No pressure, but also… huge pressure.

  • Renting Is Broken, and WEEVVA Is the Duct Tape.

    Hello. Yes, renting is still bad. Yes, we’re fixing it. But before we do, we need you to test this app. Why you? Because you’re here, and that’s enough for us.

    It’s got listings. It’s got leases. It’s got things I can’t even explain. And it’s all yours to critique.

    Sign up at Weevva.com. I’m begging you. For the love of renting, please.

  • Renters and Landlords: Your Heroic Era Awaits.

    WEEVVA is almost here to save the rental world, but we’re just one app. We can’t do it alone. That’s where you come in: the brave tester, the unsung hero.

    Try the app. Break the app (not literally, please). Tell us what’s good and what’s garbage.

    Sign up at Weevva.com. Do it for renting. Do it for the honour. Do it because I’m asking nicely.

From ‘Wee’ to Wow.

Weevva - Brand Guide
Art Director/Graphic Designer, Cora Brown

WEEVVA brand guidelines featuring logo usage, color scheme, typography, and tone of voice for cohesive branding across digital and print.

Weevva - Animations
Art Director/Graphic Designer/Animation, Cora Brown

Taking Weevva to the Streets.

Out-Of-Home billboard promoting WEEVVA app for easy, friendly, stress-free renting. App connects landlords and tenants looking for rental homes."
Bus stop digital ad for WEEVVA app connecting landlords and tenants to find ideal rental matches. User-friendly platform for easy apartment search.

Weevva - OOH
Art Director/Graphic Designer/Writer,
Cora Brown

What people are (probably) Googling
when they find me:

“freelance branding wizard” · “art director for hire” · “smart but chill designer in Canada” · “visual identity magician” · “campaign strategist who actually listens” · “hire a cool creative director not a corporate robot” · “Atlantic Canada creative unicorn”

Matt Chase, Weevva

“ I recommend Cora as a creative resource, a talented designer, a gifted brand strategist, and an absolute pleasure to work with.”

“Working with Cora has been a treat - she is personable, detailed, insightful, and able to quickly understand the brief and generate a selection of mood boards that accurately express the different aspects of the brand personality.”

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