FSTR Endurance
Endurance is the brand.
It started with a run.
Colin Calvert built FSTR Endurance around a simple idea: serious track and interval training, open to anyone, free of charge. When the community grew, he needed a way to fund his time. The solution? Merch that people actually wanted to wear.
Built for speed.
We started with a heritage vintage serif structure and pushed it until it moved. The text was leaned forward to create a sense of momentum, and aerodynamic fins were added to the 'F' and the 'R' — because every letter should earn its keep. The 'S' curves with the kind of fluid confidence that only comes from custom work, and the 'R' kicks out at the heel like it's mid-stride. The result is a mark that looks like it's already running before you even put it on.
FSTR - Brand Identity, Logo - Art Director/Graphic Designer, Cora Brown.
More marks. More merch.
A brand built for a running club needs range. The abbreviated wordmark keeps the energy tight for smaller applications, while the full badge, complete with arched "Running Club" type, location, and EST. 2026, gives the identity its heritage credibility. A charging panther, mid-sprint and trailing fire, takes it somewhere wilder. The FSTR mark earns its place on every piece of gear it touches.
Looks fast. Feels faster.
Looks fast. Feels faster.
Merch worth running for.
This isn't your average 5K freebie tee. The FSTR identity was designed to live on high-quality gear — from classic tees and muscle tanks to hats and neck gaiters. It's apparel that funds the club, fuels the runners, and looks good long after the finish line.
Limited run. Unlimited attitude.
Ready to run with it?
If you've got a big idea that needs a brand to match, I'd love to hear about it.
The specialty logos push the FSTR identity in two directions at once. One goes bold and graphic, wrapping the letters in an electric blue floral that's expressive and completely unexpected. The other lets the type melt and drip, giving the mark a raw, hand-done quality that feels like it was made in a back-alley print shop. Two logos. Two moods. One club.
Colin Calvert, FSTR Endurance, Founder & Lead Running Coach